Why we grade stills with the film
2 February 2026
Matching a retouched still to a show LUT is not a courtesy, it is how a campaign holds together in a media mix.
Journal
Notes from set and from the grading desk.
Call sheets that protect the idea
9 December 2025
A shot list is not a wish list. It is the order of work when the weather, the talent, or the building turns.
Casting for stills that must also move
4 October 2025
A face that holds a beauty still may not hold a thirty-second performance. We cast for both.
Archives that another team can open
16 September 2025
Delivery is not a dump of folders named ‘final_v7_REAL’. It is a structure a stranger can traffic.
Locations that survive a second setup
28 August 2025
A beautiful square at 8:00 can be a crowd at 11:00. We recce for the whole plot, not the first still.